“WordPress for Business” Course — Starts Monday May 7, and ongoingly
Welcome! You are about to experience one of the easiest, fastest and most affordable systems on the planet to create and market your own professional website(s). Our next course starts Monday May 7, 2012 , but registration is ongoing (if you register after the course start date, you automatically get to participate in both the current and next session that begins in early October). You can register here.
Why join a live webinar coaching program?
The “WordPress for Business” course is a complete A-Z, intermediate to advanced course on the technology of web marketing, using the world’s favorite small-business website development platform, WordPress. This course is for small business owners, self-employed professionals, social media marketers, virtual assistants, traditional (HTML-based) webmasters… anyone who wants to learn how to create professional WordPress websites that sell.
We specialize in live webinar training designed to teach the fundamental skills necessary to create an attractive and highly-functional website — No fluff, no hype, just the information and the support you need to become your own webmaster and save yourself hundreds or thousands of dollars of web design costs. Forget about “WordPress for dummies”, forget about Lynda.com, this is a course for busy professionals and non-technical people who want to do business on the web. New technology (WordPress) now makes it possible for anybody to design and monetize very attractive websites.
Check out some student sites…
How the course works:
- Nine weeks (1+8 sessions) starts Monday May 7, 2012, from 7-9pm EST/ EDT (New York time). Beginner’s week starts April 30.
- Lecture every Monday from 7-9pm EDT delivered via interactive webinar and recording. If you can’t attend in person, watch the recording the next day and then…
- Choice of of 135+ hours of small-group coached practice sessions (also via webinar / screen share) with a target student-to-instructor ratio of 6 to 1. Bring your site and all your questions to these sessions and we’ll build out your site while you watch. There will be a minimum of 10 weekly sessions to choose from, morning, afternoon and evening in EST time zone.
- Works for all time zones including Europe, Australia and India: if you can’t attend the Monday lecture, watch the recording and come to the best practice time for your time zone.
- Recordings are always available and indexed — quickly fast-forward or review any topic of interest
What is included:
- 1+8 weeks live webinar training + Video downloads
- Unlimited participation in 135+ hours of small-group coached practice during the course. These are drop-in sessions — come any time you need help.
- Support for 90 days for all your WordPress and internet marketing questions (for continued support and disaster recovery services after 90 days, you can Purchase an affordable support contract)
- Lifetime (non-expiring) access to all the recorded content with no monthly fees, including the new, revolutionary WordPress Learning Management System
- Access to our theme library of 200+ commercial themes – try out any theme from WooThemes, StudioPress or Elegant Themes
- Access to the PhotoXpress stock photo library (10 million stock photos and clip-art — some restrictions apply)
- 90 days complimentary hosting (optional — you just provide the domain name)
- 27-day money-back guarantee from the day the course starts — attend the first 4 classes at no risk!
- Repeat the course at the next session for just $100 if desired (includes coaching, support and theme downloads)
Here is what you will learn
The course is for everyone who wants to learn web technologies for the purpose of developing business on the internet. Not just for WP newbies, you will get a very thorough overview of WordPress functionality, useful tools and plugins, and in-depth look at many popular themes and theme frameworks, both free and commercial. We also have full session on search-engine optimization, mailing lists and shopping carts, membership systems, and video production and distribution.
Pre-Course: Beginner’s Orientation Week
This is a special pre-session class, plus coaching groups, to orient people who do not already have a web host or who are not familiar with the concept of Content Management Systems. If you have a hosting account or are more web-savvy, you can skip this, as the key material will be repeated in Class 1.
- Choosing a web host
- Installing WordPress
- Navigating a cPanel hosting system
- Understanding Content Management Systems
Class 1: Fundamentals 1
We hit the ground running with a detailed overview of what WordPress is all about, as well as:
- WordPress as a Content Management System (CMS): What and Why
- Domains & Hosting
- WordPress user-interface & basic layouts
- Configuring static site, “mixed” sites, & permalinks
- WordPress Data Elements: Posts, Pages and Links
- Using the Visual Editor
- Sidebar Widgets
- Installing plugins
Class 2: Fundamentals 2
We go one more step here with advanced content creation, including:
- WordPress menus and navigation bars
- Links
- Using the media library, posting images
- Advanced Visual Editor (TinyMCE), entering tables, and heading levels
- The all-important Text Widget: posting forms and images to your sidebar
- Windows Live Writer (advanced content creation tool)
- File Transfer Protocol (FTP): downloadable pdf’s etc
- Introduction to Themes & Theme frameworks
Class 3: Theme selection & customization 1
Styling a site correctly is the difference between an amateur-looking website and one that looks professional. Choosing the right theme is half the work, and in this session we bring it down to earth for you by demonstrating some popular theme frameworks.
- Image management / Banner design with Paint.net
- Styling a Weaver site
- Styling a StudioPress theme
- Styling a WooTheme
Class 4: Theme selection & customization 2
In this final fundamentals session we learn how to create different content types and use the full capabilities of WordPress. You’ll learn:
- Styling an Elegant Themes theme
- Styling Thesis
- Sales-letter style themes
- Embedding audio & video
- Social media integration
Class 5: HTML, CSS & WordPress Security
- HTML and CSS introduction: the 5-6 HTML and CSS commands that do 90% of the work
- Backup and Security
- Commenting & moderation
- Creating a Facebook Fan Page using iFrames
- WordPress Security (very important topic)
- Other advanced topics will also be covered in this week’s session.
Class 6: SEO: We’ll do a complete keyword analysis and site SEO
- Traffic sources
- Meta tags
- Keyword analysis (using free Market Samurai)
- Google analytics
Class 7: Lead generation, Membership & E-commerce
- Newsletter/autoresponder systems
- RSS-to-email systems
- Payment systems & shopping carts
- Membership systems
Class 8: Online video
- Equipment choices
- Shooting & lighting
- Editing
- Video delivery technologies
To sum up, you get a total of 16 hours of live training, 135+ hours of group coaching, 90 days of support, commercial themes worth $300+, and access to 10 million+ stock photos, to teach you how to create a professional WordPress website that sells.
Why would you pay for a WordPress course? Isn’t WordPress free?
Here is why:
- Your time is valuable. You could spend 100 hours reading books and searching the web, for an uncertain result; or you can take our course and get it handled
- It takes more than a “pretty website” to do business on the web. You will probably need to setup a mailing list / autoresponder system, shopping cart, membership system, post audios and videos, know the rudiments of search-engine optimization, and more. All of this is covered
- Support. Marc and his team of highly-experienced instructors will guide you the whole way. If you can’t figure it out for yourself, we’ll do it for you. No kidding.
- There is a 27-day unconditional money-back guarantee. Attend the first Four sessions at no risk.
- Repeat the course anytime in the future for just $100 (renewing your support, theme downloads and stock photo downloads)
See what our customers have to say…
More testimonials…
“When I began Marc’s class (WordPress Academy 101), I had the rough beginnings of a website. It looked homemade and crude. It took me lots of time and effort to get that far. In the class, I was able to understand the entire process of creating a website that works and looks great as well. In addition, the resources available to students and the assistance provided go above and beyond expectations. Marc is not only a good teacher but very encouraging as well! If you want help with the process of building a website you can maintain and customize, this class teaches it all!” — Cindi Russell (www.BeyondtheCinderellaStory.com)
“As soon as I have time, I will leave you a raving review! I thoroughly enjoyed your class!” — Sean Makulowich (www.dfi-records.com)
“I loved the classes. Although they were very challenging and technical, they were also user friendly for those of us that are new to web design. Because of Marcs instruction and support, I am confident that I can create websites to meet any need. And when I get stuck, there are always the recordings to fall back on. Thank you Marc for sharing your knowledge and expertise” — Cindy Z. (www.beholdasite.com)
“I thought that the class was excellent – it covered a wide variety of topics and Marc is extremely knowledgeable about WordPress. Plus, he genuinely cares about his students and goes above and beyond to assist them. I would highly recommend the class.” — Joan M. Silverio (www.YourInternetMarketingStrategist.com)
“I wanted to thank you for your webinar and your help and assistance during the course. I find it quite amazing I now have a website since just a couple months ago I didn’t have any idea how I was going to accomplish that. Especially since I wanted to do it myself, not hire someone to take it over.” –Leigh Pobst (www.reflectionshealingstudio.com)
“Marc is such a delight to work with. With his expertise and instruction, I now have a beautiful and adaptable website for my business “In The Garden, Design, Care & Workshops.” Quite amazing – workable pages up within 2 weeks; looking good in 6 weeks! After many years of procrastination…. I’m enjoying learning “how to” and so excited to finally say “YES, I have a website – www.inthegardendesign.us.”” — Charlotte Kidd
“I can’t tell you how grateful I am to have had the opportunity to work with you on Sam’s site. He is so happy with it and full of expansive ideas. And this was my real goal, so thanks. You have a special place in my heart and prayers.” – Sister Michaela, www.samkeen.com
See more Video Interviews or Testimonials
About your instructors
Marc Beneteau, founder of WordPress Academy, is a trainer, software developer, internet entrepreneur, website developer, and internet marketer. He ran a successful web design business for 3 years prior to starting WP Academy, and was Chief Technology Officer of an internet startup before that. For his full professional profile see Web Technology Guru.
Marc’s philosophy is to give people just the right amount of information they need to be successful – nothing more and nothing less. By taking our courses, you will save yourself months and years of “wandering in the desert” trying to make yourself an effective internet presence and make money online.
George Plumley. George Plumley is a well-known WordPress author, trainer and coach. He is the author of WordPress 24-hour trainer and other website development books, and also writes articles and shoots videos from his popular site SeeHowTo. George has a background in philosophy and broadcasting and lives in Western Canada.
Two options to register: $597 Upfront, or $214/mth for 3 months***
Register here >>>
